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p{max-width:760px;color:var(--neutral-dark-grey);font-size:clamp(1.05rem,2vw,1.22rem);line-height:1.8}.seo-guide-kicker{width:fit-content;color:var(--brand-secondary-dark);font-family:var(--font-outfit);letter-spacing:.08em;text-transform:uppercase;margin-bottom:.85rem;font-size:.78rem;font-weight:800;display:inline-flex}.seo-guide-actions,.seo-guide-cta-band{flex-wrap:wrap;align-items:center;gap:.9rem;margin-top:1.75rem;display:flex}.seo-guide-secondary-link{border:1px solid var(--neutral-light-grey);background:var(--white);min-height:3rem;color:var(--brand-primary);font-family:var(--font-outfit);border-radius:8px;justify-content:center;align-items:center;padding:.75rem 1.25rem;font-weight:800;transition:border-color .2s,color .2s,transform .2s;display:inline-flex;box-shadow:0 8px 22px #2012520d}.seo-guide-secondary-link:hover{border-color:var(--brand-secondary);color:var(--brand-secondary-dark);transform:translateY(-2px)}.seo-guide-highlights{border:1px solid var(--neutral-light-grey);background:var(--white);border-radius:8px;padding:1.25rem;box-shadow:0 14px 34px #20125212}.seo-guide-highlights h2,.seo-guide-cluster h2,.seo-guide-block h2,.seo-guide-checklist h2,.seo-guide-related h2,.seo-guide-faq h2{border-bottom:0;margin-top:0;padding-bottom:0}.seo-guide-highlights h2{margin-bottom:1rem;font-size:1.35rem}.seo-guide-highlights ul,.seo-guide-checklist ul{gap:.85rem;padding-left:1.2rem;display:grid}.seo-guide-highlights li,.seo-guide-checklist li{color:var(--neutral-dark-grey)}.seo-guide-cluster{border-bottom:1px solid var(--neutral-light-grey);grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);align-items:start;gap:1.25rem;padding:2rem 0;display:grid}.seo-guide-cluster-links{flex-wrap:wrap;justify-content:flex-end;gap:.75rem;display:flex}.seo-guide-cluster-links a{color:var(--brand-primary);background:#39adb114;border:1px solid #39adb159;border-radius:8px;padding:.65rem .9rem;font-size:.94rem;font-weight:800}.seo-guide-cluster-links a:hover{background:var(--brand-secondary);color:var(--white)}.seo-guide-article{padding-top:1rem}.seo-guide-block{padding:2.5rem 0 0}.seo-guide-block h2{max-width:780px;margin-bottom:1rem}.seo-guide-block p,.seo-guide-subsection p{max-width:820px;color:var(--neutral-dark-grey);font-size:1.04rem;line-height:1.85}.seo-guide-block p+p{margin-top:1rem}.seo-guide-subsection{border-left:3px solid var(--brand-secondary);max-width:820px;margin-top:1.25rem;padding-left:1rem}.seo-guide-subsection h3{margin:0 0 .4rem;font-size:1.3rem}.seo-guide-table-wrap{border:1px solid var(--neutral-light-grey);background:var(--white);border-radius:8px;overflow-x:auto}.seo-guide-table{border-collapse:collapse;width:100%;min-width:680px}.seo-guide-table th,.seo-guide-table td{border-bottom:1px solid var(--neutral-light-grey);text-align:left;vertical-align:top;padding:1rem}.seo-guide-table th{color:var(--brand-primary);font-family:var(--font-outfit);background:#2012520d;font-weight:800}.seo-guide-table tr:last-child td{border-bottom:0}.seo-guide-checklist{border:1px solid var(--neutral-light-grey);background:var(--white);border-radius:8px;margin-top:2.5rem;padding:1.5rem}.seo-guide-cta-band{border-top:1px solid var(--neutral-light-grey);border-bottom:1px solid var(--neutral-light-grey);justify-content:center;margin:3rem 0 0;padding:1.5rem 0}.seo-guide-related,.seo-guide-faq{padding-top:3rem}.seo-guide-related-grid{grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:1rem;display:grid}.seo-guide-related-card{border:1px solid var(--neutral-light-grey);background:var(--white);border-radius:8px;gap:.55rem;padding:1rem;transition:border-color .2s,transform .2s;display:grid}.seo-guide-related-card:hover{border-color:var(--brand-secondary);transform:translateY(-2px)}.seo-guide-related-card span{color:var(--brand-secondary-dark);letter-spacing:.08em;text-transform:uppercase;font-size:.72rem;font-weight:800}.seo-guide-related-card h3{margin:0;font-size:1.2rem}.seo-guide-related-card p{color:var(--neutral-dark-grey);margin:0;font-size:.94rem;line-height:1.55}.seo-guide-faq-list{gap:.75rem;display:grid}.seo-guide-faq details{border:1px solid var(--neutral-light-grey);background:var(--white);border-radius:8px}.seo-guide-faq summary{cursor:pointer;color:var(--brand-primary);font-family:var(--font-outfit);padding:1rem 1.1rem;font-weight:800}.seo-guide-faq details p{color:var(--neutral-dark-grey);padding:0 1.1rem 1rem;line-height:1.7}.seo-guide-hero-img-container{border:1px solid var(--neutral-light-grey);background:var(--white);border-radius:16px;margin-top:2rem;transition:transform .4s cubic-bezier(.16,1,.3,1),box-shadow .4s cubic-bezier(.16,1,.3,1);overflow:hidden;box-shadow:0 20px 40px #20125214}.seo-guide-hero-img-container:hover{transform:translateY(-4px);box-shadow:0 28px 50px #2012521f}.seo-guide-hero-img{aspect-ratio:16/9;object-fit:cover;width:100%;transition:transform .5s;display:block}.seo-guide-hero-img-container:hover .seo-guide-hero-img{transform:scale(1.02)}.seo-guide-section-img-container{border:1px solid var(--neutral-light-grey);background:var(--white);border-radius:16px;max-width:820px;margin:2.5rem 0;transition:transform .4s cubic-bezier(.16,1,.3,1),box-shadow .4s cubic-bezier(.16,1,.3,1);overflow:hidden;box-shadow:0 16px 32px #2012520f}.seo-guide-section-img-container:hover{transform:translateY(-2px);box-shadow:0 22px 42px #2012521a}.seo-guide-section-img{width:100%;height:auto;transition:transform .5s;display:block}.seo-guide-section-img-container:hover .seo-guide-section-img{transform:scale(1.01)}@media (max-width:820px){.seo-guide-container{padding-top:1.25rem}.seo-guide-hero,.seo-guide-cluster{grid-template-columns:1fr}.seo-guide-cluster-links{justify-content:flex-start}.seo-guide-actions,.seo-guide-cta-band{flex-direction:column;align-items:stretch}.seo-guide-actions a,.seo-guide-cta-band a{width:100%}.seo-guide-block{padding-top:2rem}}